Software Architect · CTO · CIO · Business Transformation

Alex Conesa

Modernizing businesses. Making AI useful, secure and accountable.

I help companies improve how they operate, grow and compete through technology and AI. For 30+ years my work has been designing software and the architecture of the systems businesses depend on, with executive responsibility — CTO, CIO, CEO — following from that work. I take a challenge from business strategy to architecture and execution, while protecting sensitive information and keeping operations under control.

I work with CEOs, founders and boards as a permanent, interim or fractional CTO/CIO, turning technology, operations and data into scalable business capability.

Hiring a CTO, CIO or Chief Digital Officer? I am open to permanent executive roles. Discuss an executive role →

Alex Conesa
30+years hands-on
14countries
50,000+retail locations served
200+people led

How I can help

Pick the situation closest to yours. Each page shows the work, the evidence behind it and how we would work together.

Founders & new ventures

Build a product that can scale from day one

Most products don’t fail at launch. They fail when growth arrives: slow systems, exploding cloud bills, a rewrite nobody budgeted. I build the architecture that carries you from the first customer to thousands.

Proven at scale: a platform I designed reached 50,000+ retail locations.

  • Architecture that scales without a rewrite
  • Hands-on development of the critical parts
  • Hardware, software and AI working as one product
  • A team and standards that grow with you
Build and scale your product
Owners, CEOs & boards

Turn technology into revenue, margin and control

For established, family-owned and mid-sized companies. I modernize operations and the systems behind them, cut technology waste, and build the new products and services that keep you ahead of cheaper competitors.

As CEO, I led 200+ people, reduced costs and restored revenue growth.

  • Leaner, faster operations
  • Systems modernized without stopping the business
  • New digital products and revenue streams
  • AI adopted without risking your data
Modernize and grow your company
Recruiters, boards & CEOs

Hire a CTO or CIO who has also run the company

Permanent, interim or fractional. A software architect with 30+ years building the systems businesses depend on — and executive responsibility that followed from that work.

CEO of a company of 200+ people. Platforms in 14 countries on three continents.

  • CTO, CIO, Chief Digital Officer or head of technology
  • Case studies with measurable outcomes
  • Recognition, testimonials and full timeline
See my experience
In my own words

How I think about technology and business

From what I publish on LinkedIn. Each quote links to the full post.

Replacing technology without changing the operating model usually creates a more expensive version of the same company.
LinkedIn post ·
We are putting too much attention on what AI agents can do, and too little on what they should be allowed to do.
LinkedIn post ·
A scalable retail technology platform should make opening the next store almost boring.
LinkedIn post ·

All insights

Profile

An architect who has also run the company

My career has always been rooted in designing software systems and technical architecture, with executive responsibility following from that work — not the other way around. Throughout my career I have frequently held executive titles — CTO, CIO, CEO — while continuing to act as the principal software architect responsible for the conception, design and implementation of the systems that formed the core technology of each organization.

I have both the CTO and the CIO in my blood: I designed and built the software that thousands of retailers around the world run their businesses on — that is the CTO. Then I became the CIO inside those businesses, accountable for the transformation and the expansion, for the systems in production and for the people running them. Most leaders are one or the other. I have spent my career being both, and that is why I can see a problem from the architecture and from the P&L at the same time.

I have founded three technology companies, led a company of 200+ people as CEO, and served as CIO and board member of family-owned businesses. I am primary inventor on a U.S. patent application filed in 2025, and I still work close to the code — from embedded firmware to cloud, AI and imaging platforms. I also train and certify engineers: technical programmes I designed have prepared 1,500+ people for technology jobs.

Based in Dallas, Texas, working internationally across the U.S., Canada, Europe, Latin America, the Middle East and Asia. I work in English, Spanish and Catalan.

Full experience and career timeline

  • IBM EMEA Innovation AwardTwice: 2001 and 2002
  • IFEMA Technological Innovation AwardMadrid, 2003
  • OECD best practiceAdult digital education, 2023
  • U.S. patent applicationPrimary inventor, 2025

All recognition

In their words

Testimonials

Alex is one of the most technically versatile and visionary professionals I've had the pleasure of working with. He played a key role in helping us overcome critical infrastructure challenges in our VoIP platform, introducing innovative solutions that pushed our system's performance beyond what we thought possible. His contributions directly impacted our growth and helped position us for acquisition. On top of his technical excellence, Alex brings clarity, speed, and integrity to every project.
Isidoro Sanchez Co-founder & CTO at Numintec Telavox Company Europe
Having Alex on the team is always a guarantee of seriousness and solidity for any project. His technical profile and, above all, his global vision of a company helped us bring stability to long-term processes. A great professional and an even better person.
Joan Mora CEO & Founder @ KRITER Software Europe
Alex's POS software has become part of the technological backbone of our company. Allowing us better control and access to data than we had previously. It has greatly improved our inventory controls, COG's, and Cash controls. A very well developed and thought out system with excellent data access. Alex was able to assist with many modifications and customizations to fit our business needs.
Bill Suskey Cafe Operations and Systems Manager at Colectivo Coffee Roasters USA
I had the opportunity to work with Alex Conesa on a complex international project based in Manila (Philippines), and I was genuinely impressed by his exceptional ability to adapt quickly — especially considering the project was already underway when he joined. Despite the high level of technical difficulty and coordination challenges involved, Alex integrated seamlessly and delivered impactful contributions. His deep and versatile knowledge — well beyond standard IT competencies — proved essential to the project's success. In addition, his professionalism, strong communication skills, and collaborative attitude made him a key expert in our international team. For all of these reasons, I strongly and enthusiastically recommend Alex Conesa.
Carlos Orrico Compliance Officer en Tecnicas Reunidas Philippines
I had the opportunity to work with Alex for a few months to define a workflow system that could be integrated into our projects at EBD. Alex demonstrated great abstraction and analytical skills, as well as excellent technical judgment when identifying the solution that best fit our needs. His help was extremely useful and enriching, and I would undoubtedly recommend him for any technical and/or strategic challenge.
Oscar Alvarez Co-founder @ OHAYOWEB Europe
I worked with Alex on four major projects for clients in the retail and fashion sectors. Alex proved to be an excellent analyst and consultant, quickly understanding the client’s problems and needs and immediately providing clear strategic solutions, in addition to having a very strong technical profile. Responsible and client-focused.
Oscar Pech Solution Director Infor Practice at mashfrog Group Europe
Alex has been an excelent international partner for XPOS3. Alex programing and business knowledge was primordial to our international business development. his knowledge of database, inventory management, tax managemnt was keen in the development of our business in Canada and the USA.
Marc Tilkin Leader in manufacturing desserts, cookies, cakes & pies Canada
During the time Alex collaborated with eBD, I was able to see his broad technical expertise and strategic analysis capability. He did an excellent job that improved the product and gave us a strong foundation on which to continue evolving.
Jose L Hernandez Tech Lead at Zinamic Europe
An absolutely decisive contractor. He always has the right solution for any technical and/or business contingency that arises. He is also very pleasant to work with and an excellent professional.
Alberto Roca Founder and CTO @ Webico Studio Europe
Alex is a great professional with a broad skill set, strong business vision, and solid judgment. His perspective makes him ideal for collaborating on any type of project, and he has a particular talent for launching new initiatives and implementing subsequent improvement processes. He is also a person with excellent communication skills and strong teaching abilities. It is a privilege to work with him, and I hope we have new opportunities to collaborate.
Joel Ferrer Director del Área de Empleabilidad en Fundación Nous Cims Europe
Entrepreneurial, proactive, and enthusiastic, he stands out for his ability to navigate difficult situations and move forward successfully.
Joan August Van Eeckhout Head of the PaaS Team @ Institut Cartogràfic i Geològic de Catalunya Europe
His ability to stay in focus during the project was key to achieve the expected goals. This and his knowledge and dedication make him a valuable asset in any team.
Rafel Roset Responsable @ Geostart, OCGC Europe
Alex is one of those people you can turn to whenever you have a problem. In addition to his deep knowledge as a software engineer, he is always willing to help. A great professional.
Eugenio Sierra Owner Efika Servicios Informaticos Europe
Alex is an excellent professional with whom I have had the pleasure of working directly. His professionalism, human approach, and leadership create an environment that is highly conducive to productive work and achieving objectives. In carrying out his responsibilities, he has demonstrated a high academic level and strong preparation which, combined with his personal and professional integrity, make him an indispensable asset in the leadership of any company.
Francisco López Owner - Desarrollo normativo, derecho regulatorio. Ecuador
I had the opportunity and the pleasure of collaborating with Alex on a very special reskilling training project. I can say that Alex proved to be an excellent professional, highly quality-oriented, with strong sensitivity to diversity and the specific needs of each person he supported in their learning. Above all, he has a special ability to motivate and elevate the energy of his teams.
Vanessa Paulino Talent Acquisition Manager @ NTT DATA Europe
Insights

Perspectives on technology, AI & business

All insights

Straight answers

Frequently asked questions

Who is Alex Conesa?

Alexandre Conesa, better known as Alex Conesa, is a software architect and technology executive (Software Architect, CTO, CIO) with more than 30 years designing software and leading the architecture of mission-critical systems. Executive responsibility followed from that work, including CEO of a company of 200+ people. He has worked across retail, payments, finance, public administration, telecommunications, healthcare and regulated medical technology, in 14 countries on three continents, and he is based in Dallas, Texas.

What has Alex Conesa achieved?

He architected a retail point-of-sale platform that reached 50,000+ retail locations across 14 countries, whose IP was acquired by German and Italian firms and later by a multinational retail group; designed the security architecture of a national instant interbank payment system used by tens of millions of people; cut a major European marketplace's infrastructure cost by 87.5% (about €400,000 to €50,000 a month) while it scaled to 19 million monthly active users; restored a public authority's stalled ERP core in 48 hours and then delivered a documented 30%+ efficiency gain; and led a company of 200+ employees as CEO after a technical turnaround. His work received the IBM EMEA Innovation Award in 2001 and 2002 and an OECD best-practice designation in 2023, and he is primary inventor on a U.S. patent application filed in 2025.

What kind of companies do you work with?

Three kinds. Founders and new ventures that need a hands-on CTO to design and build a product — software, hardware or both — that will scale. Established, family-owned and smaller companies that need a CIO or technology leader to modernize systems, restructure IT, build new products or services and adopt AI safely. And CEOs, boards and recruiters hiring a permanent, interim or fractional technology executive.

Does Alex Conesa help with secure AI adoption and AI governance?

Yes — as part of his architecture and executive work, not as a separate AI practice. He helps organizations decide where AI creates measurable value, what data it may access, whether to use hosted, private or hybrid deployment, how to integrate it with existing systems, and who stays accountable for its decisions. That work rests on his record: the security architecture of a national interbank payment system, access controls protecting a public authority's payroll and financial data, regulated medical-imaging platforms whose data pipelines feed AI-based processing, and an advisory-board seat at an AI-native procurement technology company.

What does it mean that you are both a CTO and a CIO?

I designed and built the software that thousands of retailers around the world run their businesses on — that is the CTO. Then I became the CIO inside those businesses, accountable for the transformation and the expansion, for the systems in production and for the people running them. Most technology leaders are one or the other. I have spent my career being both, which is why I can see a problem from the architecture and from the P&L at the same time.

How do your executive titles relate to your technical work?

My career has always been rooted in designing software systems and technical architecture, with executive responsibility following from that work. Throughout my career I have frequently held executive titles — CTO, CIO, CEO — while continuing to act as the principal software architect responsible for the conception, design and implementation of the systems that formed the core technology of each organization. The executive titles exist because I was the principal architect and technology leader, not the reverse.

Are you still hands-on?

Yes, and it is how I lead. Recently I built C++ firmware from the ground up for a medical-device company in California, and over the last two years I have built SaaS platforms at scale. Staying in the code lets me make and check the hard trade-offs myself, and coach engineers by example — showing how, not only saying what. A company gets business judgment and technical leadership from someone who can still sit down and build. I am happy to go into detail on any of it.

Do you take permanent roles, or only interim and fractional ones?

All three. I work with CEOs, founders and boards as a permanent, interim or fractional CTO/CIO. Permanent executive roles are actively considered — not only advisory or interim engagements.

Which industries do you work in?

Retail, finance, public administration, telecommunications, healthcare and regulated medical technology, plus industrial and payments environments. The common thread is systems an organization depends on to sell, to get paid, to serve citizens, and to keep operating when something goes wrong.

Where are you based, and which languages do you work in?

Based in Dallas, Texas, working internationally across the U.S., Canada, Europe, Latin America, the Middle East and Asia. I work in English, Spanish and Catalan.

What recognition has your work received?

The IBM EMEA Innovation Award twice — 2001 in Palm Springs and 2002 in Milan — for innovation in retail and point-of-sale systems; a Technological Innovation Award at IFEMA, Madrid, in 2003; an OECD publication in 2023 naming a public digital-education and employability program I designed and led as a European best practice; primary inventor on a U.S. patent application for authenticating and securing digital images, filed 2025; an invited expert panelist role at the International Congress of Telework in Costa Rica in 2024, co-authoring The San Jose Declaration; and a 2025 Octane Tech Awards finalist placement for Best Emerging Disruptor.

How do I get in touch?

Write directly — I answer personally, in English, Spanish or Catalan. Use the contact form on this page, email me at the address shown there, or message me on LinkedIn.

Let’s talk

Three kinds of conversation start here. Choose yours — or just write, and I will answer personally.

Building a product

A new product or venture that needs a hands-on CTO: architecture, hardware and software, AI, the team.

Talk about your product

Modernizing a company

Operations, revenue and margin through technology: modernization, IT restructuring, new products or services, AI adoption.

Talk about your company

Executive role

A permanent, interim or fractional CTO, CIO, Chief Digital Officer or head-of-technology role.

Discuss an executive role

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